One place for booking, payments, client notes, marketing, and payroll — with an AI teammate at the center that answers every text, fills your calendar, and remembers every client.
From the moment you wake up to the moment you go home, she runs the front desk — so nothing slips and you never touch the boring parts.
Palm is answering texts and website requests, turning missed calls into appointments, sending reminders, and following up with past clients to rebook — hours before your first massage of the day.
Palm tells you exactly who you're seeing today — and whether each one has filled out their intake paperwork online. It's all done for you. Nothing fell through the cracks.
SMS reminders cut your no-shows. She follows up 30, 60, and 90 days after a visit so clients rebook, and fills the empty slots with text and email. A client wants a gift certificate? Handled — and she tracks every session they have left.
Palm asks your happy clients to leave a Google or Facebook review — every single day, consistently — so your reputation keeps compounding while you rest.
No more logging into five different apps to run your studio. Open Palm, see what you made, go home. She remembers everything so you don't have to.
Booking, payments, charting, marketing, team, reports — pick any part of running your studio and Palm already does it. Tap through to see it.
Day, week, and by-therapist views with rooms, couples slots, and every status at a glance — the same uncluttered calendar whether you're solo or running a team.
Clients pick a service, a therapist, and a time in three taps. Your rules (notice, buffers, deposits) run underneath, so every online booking is one you can actually take.
Book house calls and Palm keeps real road time between them — she won't sell a slot you physically can't reach. Rare in booking apps, and exactly what mobile work needs.
Every text and after-hours call becomes a real appointment on your calendar. Palm answers in your voice, offers open times, and confirms — no back-and-forth, no phone tag.
Palm knows each client's usual therapist, their pressure, the spots to avoid, and how many sessions are left on their package. Every message feels personal because it is.
Palm confirms every appointment, then keeps in touch on a schedule — a nudge at 30, 60, and 90 days, and a win-back offer for the ones who drifted. Set it once; it just runs.
Contact details, appointment history, forms, packages, card on file, and message history in a single profile. No more piecing a client together across four tools.
R trapezius tightness improving — pain 6/10, down from 8. Rebook in 3 wks.
Mark findings on an anatomical body chart, drop in your common phrases, and Palm tracks progress across visits. Real SOAP charting built for bodywork — not bolted on.
Tightness R trapezius after long drives; pain 6/10.
Hypertonicity R upper trap; trigger point mid-rhomboid.
Improving — pain down from 8/10 at last visit.
Rebook 3 wks; home stretches sent.
Palm sends the right intake form the moment a first-timer books, collects the signature, and files it to their profile — so you already know their history before they're on the table.
Ring up the session, add-ons, and a tip, then charge the card on file or take it at the desk. Receipts go out automatically and every sale lands in your reports.
Offer bundles and gift certificates, and Palm tracks every session left and every dollar of liability — so nobody double-charges, and no gift card ever gets forgotten.
Set each therapist's commission or rate once, and Palm tallies services, tips, and hours into a pay run you can review and export — clean numbers, no month-end scramble.
Palm builds the audience, writes the message, and sends the campaign that pulls lapsed clients back. Approve it once and watch the openings fill; the results tie back to real revenue.
After a great session, Palm texts a quick review request at the perfect moment and routes happy clients straight to Google or Facebook. Your reputation grows on autopilot.
"Best deep tissue in town — Mara is magic and booking was effortless."
Revenue, rebooking rate, no-shows, new clients, package liability — the numbers that actually tell you how the studio is doing, in one dashboard you'll actually read.
Set minimum notice, cancellation windows and fees, buffers, and deposits once. Palm — and your online booking page — enforce them automatically, so you never get a booking you can't take.
When a slot opens, Palm texts the clients waiting for that day and time and books the first to say yes — turning a hole in your calendar into revenue, hands-free.
Book two therapists into one couples slot, or spin up a corporate wellness day where everyone picks their own time and therapist from a single shareable page.
For mobile therapists, Palm lays out every stop in the right sequence with drive times and total miles — so you leave on time and never double back across town.
Palm's morning briefing tells you who you're seeing, who still owes paperwork, who's due to rebook, and where the gaps are — with the nudges already sent. Your day, handled before coffee.
Parking? HSA and FSA? First-visit tips? Palm answers from your own FAQs in your voice — so a simple question never stalls a booking or pulls you off the table.
You create the offers — a new-client intro, a birthday treat, a seasonal special. Palm surfaces the right one when it fits the conversation, and never invents a discount you didn't set.
Add oils, kits, and heat packs to any checkout, track stock as it sells, and get a nudge when you're running low. Your retail lives in the same place as everything else.
Offer a monthly membership — a massage a month plus member perks — and Palm handles the sign-ups and the recurring billing. Predictable income, loyal clients.
Connect your Stripe, Square, or PayPal account in a click and Palm handles the rest: card on file, deposits, tips, and receipts. Your money goes straight to your account.
Palm handles the routine replies and books them; you can jump into any thread anytime. No more texts scattered across your personal phone, email, and social DMs.
Give clients a simple "give $20, get $20" link. Palm tracks every referral and applies the credit automatically — word-of-mouth you can actually measure.
Give each therapist their services, work hours, room, and pay rate. Palm books everyone against their real availability, and the calendar just works — solo today, a studio tomorrow.
Owners see the whole business; front desk sees the calendar and clients; therapists see just their own day, clients, and tips. Roles keep the sensitive stuff owner-only, automatically.
Your team logs in to see just their day, their clients, and their tips — plus a one-tap time clock. No clutter, no owner data, no confusion about where to look.
Generic booking apps are a mile wide and an inch deep. Palm goes deep on the handful of things that make bodywork different — the parts the big platforms treat as an afterthought.
Road time held automatically between mobile visits — she never books a slot you can't reach.
Anatomical body chart, dot-phrases, and progress trends — clinical notes in seconds.
Two therapists on one slot, or a corporate wellness day on a single booking link.
Sell bundles and gift certificates; Palm tracks every session left so nothing slips.
Between the calendar, payments, client notes, marketing, reviews, and payroll, running a practice can quietly eat more hours than the massages themselves.
Palm puts all of it in one place — booking and your calendar, checkout and packages, client records and SOAP charting, marketing and reviews, team and payroll — and puts an AI teammate at the center of it, handling the front desk and the busywork so the whole thing mostly runs itself. We're Bowtie AI. We've built practice software for massage therapists for years, so we know these problems cold — Palm is our answer to them, for independents and small studios.
Years of building for massage therapists taught us exactly where the time goes.
Palm takes the boring work so you're freed up — a teammate, never a substitute for your hands.
Your clients, your data, your payment account. Palm plugs into what's already yours.
Imagine an assistant who handles the front desk you never wanted to run — booking, reminders, follow-ups, paperwork, reviews — so you can just do the work you got into this for. Sign up and Palm fills the app with sample clients so every screen has a feel; one tap clears it when you're ready to go live.